Primary research, as clear by the name, is the primary channel of collecting relevant data that is verifiable and authentic. In the healthcare sector, whether you’re conducting medical studies or doing a market survey, gathering information from corroborated sources is the first key step in doing research.
Primary research lays the foundation for any research study, be it qualitative or quantitative. The data collected in this phase of the investigation will guide forward the rest of the study. Hence, it is absolutely vital to collect useful and accurate data from as many number of sources as possible.
At Erevna Healthcare Market Research, we have built a team of expert interviewers who specialize in collecting relevant and actionable data for all types of research studies. We utilize the best resources to ensure that our clients only get correct and accurate data through authentic sources.
Our methodology includes :
Telephonic interviews (CATI)
Online surveys (CAWI)
Focus groups
One-to-one conversations (F2F)
Our team of interviewers are highly skilled and have proficient training and experience in how to engage with the target audience. Everyone in the team is sufficiently capable of carrying out informative and relevant peer-to-peer conversations with solo interviewees or a large group of audience across all age groups, genders, and ethnicities.
Our interviewers can comfortably communicate in more than 10 local Indian languages and we have resources from multiple countries as well who can speak languages like German, French, Spanish, Italian, Russian, Chinese, Arabic, Portuguese, and more. This allows us to collect data from a large group of target audiences, be it for national or global clients.
We have a direct access to reputable databases comprising of millions of healthcare professionals, C-level executives, sales and marketing professionals, procurement professionals, etc. available for survey samples and interviews. This broadens our pool of target audience and allows us to collect data from verified sources.